Kids go back.You get started.
Fifty places on the 16 week habit coaching programme at £250 instead of £325. The VIP list gets the code three days before anyone else hears about it.
- Home or gym, whichever actually fits your week
- Built for parents and busy people, not for people with spare hours
- VIP early access from 9am, Friday 28 August
- Only 50 places at this price. First come, first served
Join the VIP list Takes 20 seconds. No payment, no commitment.
Summer is nearly over.
This time you go back too.
Six weeks of late nights, days out and picking at whatever was going. It happens to everyone. The problem is that September arrives, the routine returns for everybody else in the house, and you are still the one thing that never made it back onto the timetable.
JD Training is a 16 week habit coaching programme built by Joe Dunworth, a dad of four young children who knows exactly how little is left at the end of a normal day. It is not a meal plan you abandon by week three. It is a system that runs on small daily actions, so it still works on the days you cannot be bothered.
Every action is a vote for the person you want to become.
Meet Joe
I have been coaching for 17 years, and I have spent the last few of those doing it around four young children. School runs, packed lunches, the lot. So when I say this programme is built for a real week rather than an ideal one, it is not a marketing line, it is the only way it could have been built.
Everything in it comes back to the same idea. Sessions that fit the time you actually have. Food you can eat with your family rather than cooking twice. Habits that survive the weeks where nothing goes to plan, because those are most weeks.
Busy schedules, limited time, and wanting to feel good in your own skin again. That is who I built this for, because that was me.
I am in the app every day. When you message, you are messaging me, not a support desk.
What you get from day one
- 1
Workout library and video guides
Every session has a follow along video. Track your sets, reps and progress across the full 16 weeks.
- 2
Nutrition coaching, not meal plans
You learn how to eat for your goals. Your favourite foods stay in. The guilt goes.
- 3
Daily habit tracker and streaks
Small actions, every day, with milestone badges when you hit a new streak.
- 4
Direct messaging with Joe
Real time in app chat. Not a bot, not a support desk. Actual coaching from Joe himself.
- 5
An in house nutritionist
In the community every day, answering the questions you would otherwise google at midnight.
- 6
The UK's number one online fitness community
Real people at every stage, honest conversations and no smug transformation posts.
- 7
Monthly recipe books
Family friendly food that fits the plan, so you are not cooking two dinners.
- 8
Apple Watch and wearable sync
Steps, workouts and habits tracked from your wrist without thinking about it.
The term dates
Four dates. The only one you need to act on today is the first.
Why the list matters
- A private code that is only sent to people on this list
- Three days of early access over the bank holiday weekend
- First come, first served, so the list is your best shot at a place
- Spread the cost with Klarna if you would rather not pay in one go
Fifty desks at £250, and the list gets first pick of every one of them.
What members actually say
Not hand picked highlights. Messages from the group, from people who were not sure it would work and stayed because it did.
Scales are down again this morning. I keep waiting for it to feel like a diet and it just does not. I actually look forward to logging in every day.
2lb down this week and honestly just so chuffed. I have done the big diet clubs three times. The difference here is I am not white knuckling it.
Home or gym, which fits your life?
Both are included in the same offer at the same price. You choose when you join, and you can switch if your circumstances change.
Home Edition
No commute, no waiting for a machine, no wasted time. Proper training from your living room with a pair of dumbbells and a kettlebell.
- Structured home workout programme
- Follow along video for every session
- Minimal kit, dumbbells and a kettlebell
- Habit tracker and nutrition coaching
- Monthly recipe books
Gym Edition
For people who already go, or who want to start going properly. Turns random sessions into a plan that progresses week on week.
- Gym based structured programme
- Follow along video for every session
- Progressive plan that grows with you
- Habit tracker and nutrition coaching
- Monthly recipe books
Sign the register
Name, email and Instagram. That puts you on the list for the code, the early access window and the last word before the 50 places go public.
We will email you about this offer and about JD Training. Unsubscribe any time, one click.
Questions before you sign up
Am I paying anything today?
No. Joining the VIP list is free and there is no obligation to buy. You are registering interest so that you get the discount code before the offer goes public.
What exactly does VIP access get me?
A private link and discount code, sent by email at 9am on Friday 28 August. That is three full days before anyone outside the list can buy. The offer is first come, first served across 50 places, so the earlier you use the code, the safer your place.
How much is it, and can I spread the cost?
The full 16 week programme is normally £325. VIP price is £250, saving you £75. Klarna is available at the checkout if you would rather split it into instalments.
I have no idea what I am doing in a gym. Is that a problem?
Not at all. Every session comes with a follow along video, and plenty of members start on the Home Edition with a couple of dumbbells until they feel ready for anything else.
I genuinely do not have much time.
That is who this is built for. The programme runs on habits rather than long sessions, and it is designed around school runs, shift patterns and full working weeks. Joe has four young children, so it was never designed for people with spare afternoons.
What happens after the 50 places have gone?
The price returns to £325 and the next intake runs later in the year. Being on the list is the only way to get in ahead of general sale.
Join the VIP list Free to join. Code lands 9am, Friday 28 August.