The only Black Friday buy still working for you in March.
Everyone else is selling things you'll forget by January. This is 16 weeks of online coaching that builds standards you'll still have in the spring.
VIP access is open now.
Join the VIP list Already on the list? Your link is in your inbox. Join now and we'll email it to you.VIP access has closed. Doors open to everyone at 7am.
Doors are closed. All Black Friday orders are in.
See the programmeAll 50 spaces have gone.
See the programme
Don't write December off.
Same programme, same price. You choose when it starts.
Go into Christmas with a plan instead of a write-off. You'll be four weeks in before the new-year crowd even turn up.
Not ready for December? Lock in at the Black Friday price now, and start on 4th January with everything set up and waiting for you.
You choose your start date at checkout.
What 16 weeks gets you
Not a diet. A head start on the person you're becoming, built from small habits that hold up in a normal, busy week.
Coaching with me
You message me, not a support desk. Weekly check-ins keep you honest.
Home or gym programme
A structured plan with a follow-along video for every session.
Nutrition coaching
You learn how to eat for your goal. Your favourite foods stay in.
Daily habit tracking
Small actions every day, with streaks to protect.
The app
Sessions, check-ins and progress in one place on your phone.
The community
Real people at every stage, and no smug transformation posts.
Free for every VIP: the JD VIP Tools
Join the VIP list and they're yours, whether you buy or not. Three tools you can use today, on your phone, with your password in your welcome email.
- The 28-Day Reset. Five daily habits and one strict streak, for 28 days from the day you start. Join whenever you like, you still get all 28.
- Calorie Banking. Got a night out coming up? Plan the week around it and still land on budget.
- Meal Planner. Pick foods you like. I'll size the portions to your targets and write your shopping list.
Proof, not promises
Real clients, real numbers, shared with their permission.
Working with Joe has been life changing for me.
I used to play sport to a good level before kids, but working with Joe and dropping 40lb got me feeling back to myself.
I never thought at my age that I would be able to build the physique I have now.
The dates
The highlighted row is where we are now.
Home or gym
Both programmes are included in the same offer at the same price.
Home
No commute and no waiting for kit. Proper training from your living room with minimal equipment.
Gym
Turns random sessions into a plan that progresses week on week.
Join the VIP list
VIPs buy first, from 7am on Friday 27th November, and every VIP gets the JD VIP Tools free, whether you buy or not.
VIP access is open until midnight on Sunday. Join now and we'll email you the link straight away, along with your free JD VIP Tools.
Free to join. You don't pay anything unless you choose to buy.
Doors open at 7am
The VIP window has closed. Everyone can buy from 7am on Monday 30th November.
Doors are open
Choose HOME or GYM, then pick your start date at checkout. Doors close at midnight on Sunday 6th December.
Choose HOME or GYMDoors are closed
The Black Friday offer has ended. The programme still runs at the standard price, and new intakes open through the year.
See the programmeAll 50 spaces have gone
Every Black Friday space has been taken. The programme still runs at the standard price, and new intakes open through the year.
See the programmeYour questions
Am I paying anything today?
No. Joining the VIP list is free and there's no obligation to buy. You're getting first access before the offer goes public.
What do VIPs get?
First access from 7am on Friday 27th November, three days before everyone else, plus the JD VIP Tools free, whether you buy or not: the 28-Day Reset, Calorie Banking and the Meal Planner.
Should I start in December or January?
Same programme, same price. Start in December if you want to go into Christmas with a plan. Start in January if December really isn't the month, and lock in the Black Friday price now.
Can I spread the cost?
Yes. Klarna is available at checkout if you'd rather not pay in one go.
I've never trained in a gym. Is that a problem?
No. Every session has a follow-along video, and lots of people start on the Home programme until they feel ready.
What happens when the 50 spaces go?
That's it for Black Friday. The 50 spaces cover both start dates, and once they're gone the offer closes, even if it's before Sunday.